With a highly commercial yet inspiring campaign for Greece, easyJet is back, confirming the high priority it gives to the country for the summer of 2026.
The campaign titled “The Greece Edit” is part of the “Orange Drop” series and is accompanied by specific offers, discounts, and packages, aiming to directly boost bookings from the British market.
Offers
easyJet is offering a range of competitive prices:
- Flights from £50–£61 one way to Greek destinations
- Crete: from £61 (flights) and from £409 per person for packages
- Rhodes: from £57 (flights) and from £459 per person for packages
- Kefalonia: from £50 (flights) and from £439 per person for packages
The packages are for:
- 5 nights’ stay
- for 2 people
- with departures from various airports in the United Kingdom
- for the period 16 April – 31 October 2026
Meanwhile, a commercial action is also underway, “Free child places” (free child seat for every 2 adults in selected packages).
Three destinations in focus
The campaign focuses on three main Greek destinations:
- Kefalonia, a more relaxed and “authentic” experience
- Rhodes, a combination of history and beach
- Crete, a complete and multifaceted tourist product
With the message: “Three islands, no wrong choice”, easyJet essentially promotes a “Greece package” instead of a single destination.
Strategic targeting
The campaign combines two levels:
1.Inspiration (branding)
- Creates a trend around Greece
- It is associated with travel desires and lifestyle
2. Direct sale (conversion)
- Aggressive prices
- Ready-made holiday packages via easyJet holidays
What does it mean for Greek tourism
This campaign shows that:
- Greece remains a key pillar for easyJet
- Airlines are now investing in comprehensive packages, not just flights
- Competition intensifies with aggressive pricing policies and offers
ΕasyJet is attempting to confirm demand for the summer of 2026 early, combining:
- Low prices
- holiday packages
- Family offers
- and a strong promotion of Greece as a top destination
In an environment of increased competition, the battle for the tourist is not only about price, but also about who will more effectively convert interest into a booking — and easyJet appears to be moving aggressively on both levels.
