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INSETE: What do the data show for short-term rentals in October 2025

The November 2025 Statistical Bulletin of INSETE offers one of the most comprehensive pictures of the development of short-term rentals during the year, with emphasis on available accommodations, beds, length of stay, and the origin of travelers.


The October figure is part of a period where the market is gradually transitioning from the high summer demand to the fall seasonal pattern, but the 2025 numbers remain significantly higher than 2024.

Accommodation: steady annual increase throughout 2025

The supply of short-term rental accommodations continued to increase in all months before October. The year began with 2.13 million accommodations in January, up 230,000 from 1.9 million in 2024. In February, the number of accommodations increased to 2.16 million (+200,000 from 1.96 million the previous year).


The increase continued in the second and third quarters, with a peak performance in September — 245 thousand accommodations, compared to 232 thousand in 2024. The +13,000 difference shows that the offer has been steadily expanded, maintaining a capacity greater than in previous years.

In October, the number dropped to 234,000 due to seasonality, but remained higher than October 2024 (225,000, a difference of +9,000). The total January–October trend indicates an increase in supply at all stages of the year, with 2025 consistently recording higher levels compared to 2024.

Beds: increasing capacity to over 1 million for most of the year

The available bed count confirms the expansion trend. In January, 947,000 beds were recorded, an increase of +102,000 from the 845,000 in 2024. In February, the number increased to 961,000 (+84,000 from 877,000 in 2024), while in March, the number of beds reached 981,000 (+76,000 from 905,000 the previous year).

In the third quarter, capacity consistently exceeded one million beds. In August, 1.023 million beds were recorded, while in September — the month with the highest value for 2025 — the number reached 1.075 million, an increase of +56 thousand compared to the 1.019 million in September 2024.

In October, beds showed a seasonal decrease, but still reached 1.03 million, remaining +38 thousand higher than the 992 thousand in October 2024 — meaning capacity levels remain above one million at the start of the fall season.

Average length of stay: stabilization at the high levels of the last two years

The average length of stay in October 2025 was 3.8 nights, the same as in September and exactly the same as in September 2024. Monthly data show the duration of stay from January:

  • January: 3.1 overnight stays (from 3.2 in 2024)
  • February: 3.2 (from 3.6)
  • March: 3.4 (from 3.5)
  • April: 3.7 (same as 2024)
  • May: 3.6 (from 3.4)
  • June: 3.8 (from 3.7)
  • July: 4.1 (same as 2024)
  • August: 4.2, the highest value of the year
  • September: 3.8
  • October: 3.8

INSETE notes that the overall picture for the first ten months shows a stabilization of the average length of stay at high levels compared to 2024.

Traveler origin: increased presence of foreigners since the beginning of the year

The Bulletin describes the origin of travelers mainly for the first quarter of 2025, recording a clear superiority of foreigners. In January:

  • 60% foreigners
  • 40% domestic

This ratio was formed following the upward trend of foreign travelers that had appeared since the middle of 2024.INSETE notes that the October data includes a detailed geographic breakdown by country of origin, covering EU-27, the Eurozone, non-EU countries, and other countries, although specific percentages are not provided in the main body of the report.

The analysis of the tables shows that the short-term rental market continued to attract a significant number of travelers from outside Greece, while the presence of domestic travelers remains stable, with the data clearly reflecting the international dimension of the industry.

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