At one of the most important moments for Greek tourism and the Athens hotel market, the new iconic complex with the Conrad hotel, developed on the site of the historic Hilton, is expected to officially open its doors on April 23, 2026.
This development marks not only the reopening of an iconic property, but also the full repositioning of Athens on the global luxury hospitality map.
From Hilton to Conrad: a new era for Athens
The historic Hilton, which for decades was a benchmark for Greek hospitality, is being transformed into a multi-faceted luxury destination under the Conrad Hotels & Resorts brand, a member of the Hilton group.
The investment is not limited to one hotel. On the contrary, it is a complete mixed-use complex that includes:
- The Conrad Athens hotel
- Waldorf Astoria Residences luxury homes
- High-end dining venues
- Wellness & spa facilities
- New meeting and business venues
This new form turns the property into a modern lifestyle hub, combining hospitality, residence, and experience.
The role of TEMES and Achilleas Konstatakopoulos
Behind this large investment is TEMES, the company that has been identified with the development of Costa Navarino and Greece’s strategic placement in the global luxury tourism market.
The presence of Achilleas Konstatakopoulos is crucial, as he continues the group’s vision for high-value investments, with a focus on quality, sustainability, and international competitiveness.
The redevelopment of the former Hilton is perhaps the most characteristic example of this strategy, which prioritizes transforming iconic assets into world-class destinations.
Waldorf Astoria Residences: the new benchmark in the housing market
The development of Waldorf Astoria Residences is also of particular importance, as they introduce a new level of luxury living in Athens.
These are branded residences that cater to an international high-end audience, offering:
- Hotel-level services
- Access to 5-star facilities
- High level of security and privacy
The entry of the Waldorf Astoria brand into the Athens residential market is considered pivotal, as it creates a new asset class for the Greek real estate market and boosts foreign investment interest.
Level change for Athens
The investment in the former Hilton is not an isolated one. It is part of a broader dynamic that is transforming Athens into a premium destination.
In recent years, the capital:
- It attracts international luxury brands
- It strengthens its position in city break tourism
- Upgrades the hospitality experience
The new Conrad is expected to be a game changer, raising the level:
- in service quality
- in prices (ADR)
- in the city’s international positioning
A project with multiplier benefits
Beyond the city’s image, the investment also has significant economic implications:
- Creating new jobs
- Boosting high-income tourism spending
- Boosting the real estate market
- Attracting international investors
At the same time, the connection of Athens to the international luxury tourism network is being strengthened, which has proven to be crucial for extending the tourist season.
The big bet
The reopening of the former Hilton as Conrad and Waldorf Astoria Residences is one of the biggest bets for Greek hospitality.
It’s not just a new hotel, but:
– a transition symbol
– an investment of international scope
– a catalyst for change in Athens
As the opening on April 23rd is confirmed, the market is eagerly awaiting the first full operation of the complex, which aims to place the Greek capital at the center of the global luxury hospitality scene.
