ΑΤΜ: The Chinese market as the world’s largest outbound market | The new needs

During the recent ATM exhibition in Dubai, Dida, a company founded and based in China, is well aware of the Chinese distribution landscape and Dida’s CEO Rikin Wu went on to warn that hoteliers must “adapt to the new needs of the Chinese market, otherwise they will lose the world’s largest outbound market”. This is […]

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Sharp increase in Chinese travel | +78% increase in hotel bookings in Europe

A strong rebound in demand for outbound travel was recorded in China during the Golden Week holiday period, with hotel bookings by Chinese travellers “skyrocketing” in the Americas, while hotel bookings in Europe also showed impressive, according to a report by travel distribution company DidaTravel. The report on key hotel booking trends observed during the […]

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Dida Travel: Western hoteliers ignore Chinese outbound tourism

“Many Western hoteliers are completely unaware that this is an important travel season that many Chinese use to travel abroad” said DidaTravel’s Chief Commercial Officer, Nicky Ussamarn. At the same time, due to favorable visa policies, increased flights and interest in global destinations, Chinese outbound travel has recovered. DidaTravel advises Western hoteliers to promote and target […]

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Dynamic and highly successful presence of Rhodes at the Shanghai Tourism Fair

Rhodes, known around the world as a tourist destination of high standards, attracted the interest of thousands of visitors at the important international tourism exhibition “ITB SHANGHAI 2024” in China, in which the Municipality of Rhodes participated in cooperation with PROTOUR, successfully promoting, for the first time in China, the tourism product of the island, […]

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DidaTravel celebrates Disneyland Paris success at Shanghai event ahead of high-season

DidaTravel is considered the distributor for Disneyland Paris hotels in China, strengthening Disneyland Paris’ presence among Chinese tourists. DidaTravel’s outbound Chinese business has increased by 227% compared to the pre-pandemic period, significantly outpacing the wider market recovery, demonstrating the recovery in tourism. Driven by strong partnerships and the recovery of the global tourism market, preparations […]

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FedHATTA & HATTA claim a larger share of tourists from the Chinese market for Greece

With a dynamic delegation of travel agencies, the Federation of Greek Associations of Travel & Tourism Agencies, FedHATTA, and the Association of Greek Travel & Tourism Agencies, HATTA, will participate in the international tourism exhibition ITB China, which will be held on 27-29 May in Shanghai, giving “presence” in a key market for Greek tourism. […]

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The first to use more and more social media for travel were the Chinese women of Generation Z

The China Trading Desk survey, which sampled 15,000 Chinese travellers and is conducted quarterly, shows that Chinese people are now using social media to decide where and how to travel abroad. These social media and some similar travel apps are CTrip and Qunar but also Xiaohongshu and Douyin, the Chinese counterpart to TikTok. China Trading […]

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ETC: International travellers to Europe prioritise safe destinations and affordable prices in 2024

Anticipations for international travel in 2024 are predominantly optimistic in key long-haul markets for Europe. However, travellers display greater reluctance to visit Europe in the initial four months of the year. This is according to the latest Long-Haul Travel Barometer (LHTB) 1/2024 published today by the European Travel Commission (ETC) and Eurail BV. The study […]

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ETC: Europe’s culture and history drow in long-haul travellers despite rising costs

Long-haul travellers are showing enthusiasm to explore European destinations this Autumn, with travel intention from key markers remaining steady or seeing an increase compared to last year. Interest in travelling to Europe has particularly surged in China. Despite concerns about high travel costs and inflated airfares, 74% of Chinese survey respondents intend to visit a […]

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Failure to reactivate Chinese sales & marketing channels could cost western hotels market share, says DidaTravel

DidaTravel – a tech-driven global travel distribution company – has warned that western hotels have missed a great window of opportunity for capturing the attention of international outbound Chinese tourists by not actively promoting their properties ahead of the Chinese Mid-Autumn Festival currently taking place this week. Historically the Chinese Mid-Autumn Festival is one of […]

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