The first to use more and more social media for travel were the Chinese women of Generation Z

The China Trading Desk survey, which sampled 15,000 Chinese travellers and is conducted quarterly, shows that Chinese people are now using social media to decide where and how to travel abroad. These social media and some similar travel apps are CTrip and Qunar but also Xiaohongshu and Douyin, the Chinese counterpart to TikTok. China Trading […]

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ETC: International travellers to Europe prioritise safe destinations and affordable prices in 2024

Anticipations for international travel in 2024 are predominantly optimistic in key long-haul markets for Europe. However, travellers display greater reluctance to visit Europe in the initial four months of the year. This is according to the latest Long-Haul Travel Barometer (LHTB) 1/2024 published today by the European Travel Commission (ETC) and Eurail BV. The study […]

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ETC: Europe’s culture and history drow in long-haul travellers despite rising costs

Long-haul travellers are showing enthusiasm to explore European destinations this Autumn, with travel intention from key markers remaining steady or seeing an increase compared to last year. Interest in travelling to Europe has particularly surged in China. Despite concerns about high travel costs and inflated airfares, 74% of Chinese survey respondents intend to visit a […]

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Failure to reactivate Chinese sales & marketing channels could cost western hotels market share, says DidaTravel

DidaTravel – a tech-driven global travel distribution company – has warned that western hotels have missed a great window of opportunity for capturing the attention of international outbound Chinese tourists by not actively promoting their properties ahead of the Chinese Mid-Autumn Festival currently taking place this week. Historically the Chinese Mid-Autumn Festival is one of […]

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Intention for Long-Haul travel to Europe recovering from 2021 low point

Long-haul travel was a key driver of growth for the European tourism sector in the years before the COVID-19 pandemic but has been severely impacted since then. 2021 saw the start of a recovery, especially from the US market. In 2022, the global vaccine roll-outs will help Europe regain some of its prior prominence in […]

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Hotelbeds for the upcoming Chinese New Year

Hotelbeds has prepared some testimonials about the upcoming Chinese New Year, and how this affects the tourism industry. Hui-Wan Chua, APAC Director of Wholesale Sales of Hotelbeds, gives the “keys”… Some of the key messages for Chinese tourism are: “Many tourists who travel during the Spring Festival choose to leave one week early or return […]

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Tourism trend in the Middle Kingdom: Chinese outbound travel grows despite decline in trips to Europe

In 2016, China registered a 13 per cent increase in outbound trips – city trips and Sun&Beach holidays are becoming more and more important – trips to Europe declined – ITB Berlin and IPK International analyse outbound travel behaviour of the Chinese. In 2016, while international travel grew by about four per cent, China registered […]

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Spring Festival: Chinese travel abroad but somewhere else

6 million Chinese are expected to travel abroad during the Spring Festival holidays, as reported by the online travel agency Ctrip. Thailand, Japan and the United States have emerged among the most popular destinations. On the other hand, European countries and the Middle East are not on top of the Chinese travel priority list. “China’s […]

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Chinese tourism investment to reach $306 billion by 2020

According to the latest report from the China National Tourism Administration, Chinese investment in tourism will reach a zenith of 2 trillion Yuan ($306 billion) by 2020. If reports are to be trusted, the present year, is expected to experience a hit of 1.25 trillion Yuan in the tourism investment sector. The country looks to […]

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Chinese tourists advised to belch with modesty in Japan

Let’s just say this that the Chinese will always be in news for some inadequate behaviour or the other. This time The Japan Tourism organisation has issued a public notice on how Tourists particularly the Chinese must behave while visiting Japan. The lack of ‘common sense’ in the Chinese travellers has provoked the Hokkaido Tourism […]

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