Tag: Expedia

Top OTAs invest record amounts in advertising | What Expedia, Booking, Airbnb and Trip.com have spent

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A staggering €15.4 billion was spent on marketing and advertising activities by Expedia Group, Booking Holdings, Airbnb and Trip.com Group together in 2023, an increase of 20% compared to the previous year. Financial figures from four of the world’s largest online travel agencies show that they spent a record amount of money on promoting their […]

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Expedia

Expedia: Same-State Stays, Road Trips and Flexibility Pave the Way to Recovery

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Summer travel inarguably looks different this summer, and the latest report from Expedia sheds light on the emerging priorities and behaviors of Americans looking to get away. Leveraging search and demand data and a national poll of 1,000+ Americans, results from the report include: 85 percent of U.S. travelers are likely to take a road […]

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