Seven suggestions for removing destinations from over-tourism

Addressing overtourism is crucial, with 61% of travellers avoiding destinations due to it in the past year; and to do so, destinations should use a holistic, data-led approach to balance local resources, community welfare, and tourism growth. This is one of the conclusions of the white paper “A Roadmap to Move Destinations Away from Overtourism”, […]

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Portugal and Greece climate perception, the most resilient to global warming among Mediterranean destinations

Mabrian data indicates that France, United Kingdom and United States are the most sensitive key outbound markets for this region to climate perception, showing the importance unveiling insights based on data to align travellers’ expectations with their actual experience and future demand. Readiness and data insights to deal with climate change effects and its impact […]

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How the Gulf Cooperation Council (GCC) is building the future of its travel destinations

After a remarkable development in travel & tourism, Gulf Cooperation Council (GCC) countries are committed to build consistency across the region while remaining unique and authentic, as shown by Connecting Travel Insight Report 2024, powered by Mabrian travel intelligence. Mao (Balearic Islands, Spain), May 15, 2024.- Aligning promotion, quality, and experience, extending stays, and embracing […]

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Domes Miramare

Rethinking wellness travel on the rise and a trend for 2024

Wellness travel is about engaging with the destination in a more active way, focusing on the approach to designing and promoting smart destinations. Reinforcing the analysis of wellness travel beyond relaxation and contemplation, Mabrian reveals how destinations can capitalize on this trend. Analysing 6.7 million TripAdvisor reviews of in-destination activities from 2019 to 2023, Mabrian […]

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What are the 10 best-connected markets globally in 2024 according to Mabrian data?

These are the top 10 countries with the best international air connectivity in the first half of 2024 according to Mabrian data. This ranking reflects the outbound travel potential of these countries, positioning them as key destinations in the global travel landscape. The study covers travel dates from January 1 to June 30, 2024, compared […]

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MABRIAN: Total recovery of the Chinese travel market | Sharp increase in airline seats

The dynamic resurgence of the Chinese travel market is demonstrated by the impressive 190% increase in air connectivity between Europe and China in the first half of 2024, compared to the same period in 2023, according to the latest data from Mabrian Technologies. We have released data on the top 10 countries with the best […]

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New Travel Motivations in Europe: Trending Destinations in 2024

Mabrian presented the latest update of our travel motivation analysis, focusing specifically on the evolution of trends in motivations to visit Europe. The study is based on active listening methodology on social media to identify trends in tourist interests. Covering the period between January and October of this year, compared to the four previous years, […]

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Mabrian: New Travel Motivations in Europe: Trending Destinations in 2024

Mabrian presents the latest update of its travel motivation analysis, focusing specifically on the evolution of trends in motivations to visit Europe. The study is based on active listening methodology on social media to identify trends in tourist interests. Covering the period between January and October of this year, compared to the four previous years, […]

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Mabrian: Increased costs, inflation and high demand affect the final price paid by the customer

Mabrian has analyzed in a new study the global evolution of average flight prices in the last two years. The results take into account the average monthly prices of flights from July 1, 2021, where there were still post-pandemic restrictions, until June 1, 2023. The study looks at flights from up to 157 countries, inbound […]

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ryanair

Mabrian: Low-cost incoming flights make up 36% of scheduled seats worldwide

Mabrian analyzes the global presence and distribution of low-cost airlines throughout 2023. To do this, she has analyzed the air schedule of 698 companies around the world, classifying them into two categories: regular and low-cost. As part of this, Mabrian has classified as low-cost those companies that offer reduced prices by not including certain services […]

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