Starwood

Creating a new tourism project with Abu Dhabi as the main investor to provide $10 billion

Abu Dhabi has started to implement the expansion concept with new infrastructure and projects that will further enhance tourism. This investment is costing over $10 billion and the time frame given is until 2030. Abu Dhabi will introduce new theme parks, cultural sites, retail experiences and hotels. The emirate will increase hotel room availability, enhance […]

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Top OTAs invest record amounts in advertising | What Expedia, Booking, Airbnb and Trip.com have spent

A staggering €15.4 billion was spent on marketing and advertising activities by Expedia Group, Booking Holdings, Airbnb and Trip.com Group together in 2023, an increase of 20% compared to the previous year. Financial figures from four of the world’s largest online travel agencies show that they spent a record amount of money on promoting their […]

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jet2

The growth and marketing through Jet2 “embrace” and promote Greek economy

Through the marketing and implementation of the Jet2.com and Jet2holidays development project, new route additions were created that serve the United Kingdom travelers but also help promote Greece as an ideal destination. As a result of enormous expansion, supported by a heavyweight joint-marketing campaign with Greek National Tourist Office (GNTO), the United Kingdom’s largest tour […]

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