With the opening of the four-star, seaside resort allsun Hotel Malia Beach in Crete, German tour operator Alltours confirms its strategic expansion in the Greek market.
Germany’s third-largest tour operator has opened the allsun Hotel Malia Beach on the sandy beach of Malia, following the completion of extensive renovation work carried out last winter, giving the hotel the image of a modern, luxurious resort.
The completely renovated allsun Hotel Malia Beach, which has already welcomed its first guests for the 2025 tourist season, is located in a privileged location on the sandy beach of Malia. The resort, which offers 278 family and superior rooms for its guests, stands out for its modern, elegant design with Mediterranean elements and functional details.
The “heart” of the resort, which consists of a central building and several two- or three-story auxiliary buildings, is the spacious pool area, right next to the beach, which offers a magnificent view of the sea. A second pool is idyllically located in the middle of a well-tended garden with Mediterranean elements and is the perfect retreat for those seeking peace and relaxation.
Wellness at the center
A highlight for active vacationers is the newly designed gym with state-of-the-art equipment, which offers aqua-fit or fascia training classes. For those who value wellness, a modern spa with sauna and steam bath offers guests a variety of beauty treatments and massages to ensure relaxation.
The entertainment program includes live music and performances, as well as special offers for children and teenagers at the allsun Kids Club.

At the same time, guests can enjoy a varied all-inclusive dining program with themed buffets, show cooking stations, and breakfast until 11:30 a.m. for late risers.
“With allsun Hotel Malia Beach, we offer our guests a completely renovated hotel complex in a prime location – right on the extensive sandy beach of Malia and just a few minutes’ walk from the bustling town center. The combination of tasteful, comfortable accommodation, high-quality facilities and a wide range of activities and relaxation options makes the hotel the ideal choice for discerning holidaymakers in Crete,” says Uwe Prein, managing director of allsun Hotels.
With the opening of allsun Malia Beach and the upcoming opening of the 5-star allsun Carolina Sun Beach, also in Malia, in July, the tour operator is strengthening its presence in Greece with four new hotels in Crete and Rhodes.






















