Jet2 and Jet2holidays have committed to boosting the development of tourism in Croatia over the next four years, after signing a partnership agreement with the Croatian National Tourist Board at World Travel Market this week. The agreement will see the UK’s largest tour operator and leading leisure airline co-operate with the Tourist Board to run heavyweight campaigns that promote Croatia as a holiday destination to UK holidaymakers.
This will include offline and online campaigns such as digital, out-of-home and social media, as well as the co-creation of dedicated Croatia holiday and video content.
Jet2 and the Croatian National Tourist Board will also hold regular strategic meetings to shape the ongoing partnership, whilst sharing customer insight and working closely on specific collaborations and events to target stakeholders, as well as holidaymakers.
The agreement will also see Jet2 continue to increase seat capacity to Croatia over the next several years, including through the introduction of new routes. The company has operated to Croatia for 17 years and in Summer 26, they will operate 19 routes between three Croatian gateways and nine UK airport bases, including three brand-new routes.
This growth means that Jet2holidays is now the UK’s leading tour operator to Croatia and Jet2.com is the leading airline to the country outside of London.
David Neill, Corporate Affairs & Sustainability Director at Jet2.com and Jet2holidays said: “I am delighted to sign this agreement, which will see us officially partner with the Croatian National Tourist Board for the next four years. Croatia is a much-loved destination with our customers, and we look forward to driving further growth through this fantastic co-operation.”
Kristjan Staničić, Director at Croatian National Tourist Board said: “With an increase in arrivals and overnight stays from UK holidaymakers this year, Croatia is truly bolstering its position as one of the most desirable Mediterranean destinations. We are delighted to sign this valuable cooperation agreement with Jet2, a partner that makes an outstanding contribution to the accessibility and promotion of Croatian destinations. This partnership, along with ongoing marketing activities and a focus on high-quality offerings, further reinforces Croatia’s position as an attractive and well-connected destination.”
