Hilton had another remarkable year of growth in 2025, adding nearly 800 hotels and 100,000 new rooms to its global portfolio, representing a net increase of 6.7% in units for the full year. The hotel company continues to have more rooms under construction than any other.
Owner appetite for Hilton’s brands, increased conversion activity and outsized demand for luxury and lifestyle products continued to drive strong growth for the company’s development pipeline. The company signed more than 1,000 new hotels in 2025, or almost 140,000 rooms. Hilton now has more than 3,700 hotels under development, totaling more than 520,000 rooms.
Hilton started construction on nearly 100,000 rooms in 2025, the company’s highest ever number of starts in a single year on an organic basis. Approximately one in every five hotel rooms under construction globally is slated to join the Hilton system.
Recent milestones driving Hilton’s fast-paced growth include the launch of two new brands, Apartment Collection by Hilton and Outset Collection by Hilton, with more expected to be announced in 2026.
Apartment Collection by Hilton is a new category of accommodations in Hilton’s growing portfolio of branded collections – offering unique, spacious furnished apartments, which will be available for booking through Hilton channels in the first half of 2026. The launch is based on Hilton’s existing global inventory of approximately 10,000 apartment-style units, adding up to 3,000 new units through its partnership with Placemakr.
In October, the company launched Outset Collection by Hilton, a conversion-focused brand designed for independent hotels, which has more than 60 hotels already in development and long-term development potential of more than 500 hotels in the United States and Canada alone. Conversions accounted for nearly 40% of openings in 2025, as owners seek the benefits of Hilton’s strong commercial drivers.
However, momentum is strong in the luxury and lifestyle sector, including the grand reopening of the Waldorf Astoria New York, the first Waldorf Astoria hotels in Finland, Japan, and Costa Rica, and significant signings such as NoMad Hotels in Detroit and Singapore. Hilton’s lifestyle hotels have also launched in several new countries, including the first Canopy by Hilton hotel in South Africa and the first Curio Collection by Hilton hotel in Thailand.
The milestone of 9,000 hotels in operation worldwide sets a new record as Hilton rapidly approaches its next milestone of 10,000 hotels. Thanks to the brand’s debut in markets such as Rwanda and Pakistan in 2025, Hilton now operates in 143 countries and territories around the world.
Hilton welcomed more than 233 million guests to its properties last year, more than any year in its history, and surpassed the milestone of serving 4 billion guests worldwide since its founding.
“Hilton is committed to being the preferred partner for owners globally, which is clearly demonstrated by our growth in 2025,” said Christian Charnaux, executive vice president and chief development officer, Hilton.“ Our brands deliver industry-leading returns for owners over the long term, with market share premiums driving top line and our system scale maximizing margins and ultimately cash-on-cash returns. This results in our record 520,000 rooms under development, and our 20% share of all rooms under construction globally versus our current global market share of 5%. The setup to further grow our portfolio is tremendous.”
