«LoveHER | 5 Senses | 365 Days», the new tourism campaign of the Municipality of Heraklion, Crete

The new tourism campaign of the Municipality of Heraklion entitled “loveHER | 5 Senses | 365 Days” presented in the heart of the city, presented at Lion Square on Thursday, July 18.

Inspired by the first three letters HER of the English word HERAKLION, the new campaign highlights Heraklion, a place rich in history, culture and flavors, as the ideal destination offered for enjoyment 365 days a year.

With the central message “Love HER”, “Discover Heraklion with all your senses, a journey full of history, culture and flavors, the ideal destination for all year round” the Municipality of Heraklion welcomes visitors to a magical journey full of surprises and authentic experiences.

The loveHER campaign invites you to discover, live and love Heraklion with all your senses: Looking, Feeling, Tasting, Smelling, Listening, or otherwise See, Feel, Taste, Smell, Hear.

See: Looking at the historical monuments and admiring the culture and natural beauties of Heraklion. The magic of the ancient monuments and Venetian walls is unsurpassed, while discovering the rich cultural heritage and the picturesque hinterland with beautiful landscapes and traditional villages.

Feel: Feeling the hospitality of the locals and the sense of living history that permeates the city: the warmth and authenticity of the locals welcome you warmly. The narratives and tradition of the inhabitants take the lead.

Taste: Traditional Cretan dishes and local products make the gastronomy of Heraklion unique: made with pure, local products. From the traditional dakos and apaki, to the fresh seafood and fine wines of the mainland, every meal in Heraklion is an unforgettable gastronomic experience.

Smell: Intoxicating aromas of Cretan nature, from fresh oregano and sage to juicy fruits in colorful markets. Each fragrance composes an aromatic journey that combines the city with the beautiful hinterland.

Hear: The melodies of the traditional lyre accompany you as you wander through the picturesque squares and alleys of the city and the festivals in the villages where local musical traditions come alive through feasts that last until dawn, offer an unforgettable experience.

Heraklion is a destination with a rich history and a meeting point of 5+1 civilizations (Minoan, Roman, Byzantine, Venetian and Modern). The city offers a variety of attractions that take the visitor back in time, allowing him to explore different eras and cultures.

The Cretan way of life and the Cretan cuisine, known for its authentic flavors and fine products, is in itself a reason to visit. In the hinterland of Heraklion, wine tastings and traditional recipes create unforgettable taste memories for visitors challenging them to take with them a “taste” of Heraklion. It is widely known that Cretan local delicacies and fine wines offer a unique dining experience. Heraklion has been recognized as an International Gastronomic Destination, with the seal of UNESCO.

At the same time, Heraklion has modern infrastructure and offers a rich cultural life with exhibitions, concerts and festivals that take place throughout the year. Combining old with new and tradition with modern life, the city offers unique experiences throughout the year and is a pole of attraction for all ages.