-New franchise agreements in Greece, Portugal and Croatia underline Hilton’s commitment to further growth in the European resort market
Hilton continues its rapid expansion in the European resort market with four new franchise agreements that strengthen its portfolio in the Mediterranean. The recently agreed resorts, which will operate in Greece, Portugal and Croatia under the Hilton Hotels & Resorts, Tapestry Collection by Hilton and Curio Collection by Hilton brands, will offer unique hospitality experiences to guests.
Specifically, the following hotels are scheduled to open in the next two years: Hilton Mykonos Beach Resort & Spa and Sound of the Sea Karpathos, Tapestry Collection by Hilton, in Greece, Casa de Sada Algarve, Curio Collection by Hilton in Portugal and Hotel Preko Ugljan, Curio Collection by Hilton, in Croatia.
These new hotels underscore Hilton’s ongoing commitment to providing unique getaway experiences in Europe’s most sought-after travel destinations. They join Hilton’s more than 100 resorts either already operating or under development across Europe, the Middle East and Africa under nine brands. This expansion aligns with Hilton’s strategy to strengthen its global resort portfolio, which has doubled in the last five years and now includes more than 350 hotels worldwide.
Alan Mantin, vice president of Southern European development at Hilton, said: “Both we and our hotel owners are thrilled to be creating these outstanding hotels in Greece, Portugal and Croatia. Demand for premium resorts continues to grow globally, with iconic locations in the Mediterranean high on the list for the more than 200 million Hilton Honors members. As we approach the end of a remarkable year in terms of Hilton resort openings in Europe, the Middle East and Africa, we look forward to further strengthening our hotel portfolio in 2025 and beyond.”
According to Hilton’s 2025 Trends Report, many travellers are looking for destinations that offer a balance between relaxation and immersive, culturally rich experiences to make the most of their holiday moments. Hilton’s new properties in the Mediterranean are responding to exactly this demand.
Nicole Tilzer, vice president of Hilton’s All-Inclusive & Resort Strategy, said: “Recent deals in leading European locations demonstrate our commitment to growing our portfolio of resorts in both primary and emerging leisure destinations. These resorts combine serene coastal retreats with authentic experiences inspired by the history and character of each destination, always with Hilton’s signature hospitality. Each resort will invite guests to relax in beautiful surroundings and enjoy a range of amenities including pools, spas, fitness centers, and locally inspired meals, while providing opportunities to immerse themselves in the local culture.”
Hilton Mykonos Beach Resort & Spa
Hilton Mykonos Beach Resort & Spa will be located at the famous Super Paradise beach in Mykonos, under a franchise agreement with Vassilios Lambrou – Hotel Enterprises S.A. The 75-room resort, scheduled to open in 2026, will include elegantly designed rooms and suites with private terraces or balconies, while 34 of them will have private pools. Guests will be able to enjoy two restaurants and two bars, indoor and outdoor pools, and a boutique. In addition, there will be a spa with four treatment rooms, a hammam, a sauna and a fully equipped gym. A meeting space for business and social events is also planned. Conveniently located just 12.8 km from Mykonos International Airport and 4 km from Mykonos Town, the resort will ensure easy access for distant guests.
Sound of the Sea Karpathos, Tapestry Collection by Hilton
Sound of the Sea Karpathos, Tapestry Collection by Hilton, through a franchise agreement with CHC Hotels, will offer a boutique, adult-friendly resort experience in Karpathos, marking the brand’s debut on the island. Scheduled to open in spring 2025, this resort will offer guests an authentic Carpathian retreat, with direct beach access and locally-inspired dining options. The property will feature 42 rooms and a cottage, while providing private pools in 14 rooms and a mini spa in six rooms. Guests will be able to enjoy various amenities such as an outdoor pool, a boutique, a fitness centre and a wellness centre with three treatment rooms. Dining options will include an à la carte restaurant with Greek organic cuisine and a fresh fish and seafood restaurant, as well as a snack and coffee/cocktail bar. The resort will be conveniently located just 850 metres from Pigadia, the port of Karpathos and 14.3 km from Karpathos Airport.
Casa de Sada Algarve, Curio Collection by Hilton
Casa de Sada Algarve, Curio Collection by Hilton, is set to open in a prime beachfront location on the Armação De Pêra coastline in Portugal’s Algarve in the second half of 2025, under a franchise agreement with Crimson Hotels. This 184-room resort in an unbeatable location with direct access to the beach will offer a variety of exceptional amenities, including a main restaurant, a special menu restaurant and a beachfront restaurant and bar.
In addition, there will be a spa, gym, two outdoor pools and pool bar, creating a luxurious retreat in one of the most popular areas of Portugal. Meanwhile, the rooms are elegantly designed, with several featuring terraces overlooking the ocean. The resort will be a short drive from sought-after destinations such as Vilamoura and Quinta do Lobo. Faro Algarve Airport is just 21km away, ensuring convenient access for international travellers.
Hotel Preko Ugljan, Curio Collection by Hilton
Hotel Preko Ugljan, Curio Collection by Hilton, on the picturesque Croatian island of Ugljan, near Zadar, will soon open its doors, following a franchise agreement with Mr. Hrvoje Pezic of PREKO d.o.o. The newly built resort, expected to open in summer 2025, features 65 carefully designed rooms, including seven spacious suites, each with additional outdoor balconies. Guests will enjoy a range of excellent amenities including a restaurant, a 50m² meeting room, an executive lounge, a spa with swimming pool, sauna and fitness centre. In addition, the resort features a Retreat Garden with an outdoor pool, bar and bite station, as well as a relaxation area among olive trees. Conveniently located in Preko, the resort offers easy access to historic towns and crystal clear beaches along the Adriatic Sea, and is just a 25-minute ferry ride from Zadar, which has an international airport.
In addition, Hilton’s drive to create resorts in sought-after destinations has led to significant growth on the Mediterranean coast, with ten new resorts opening in Greece, Spain, Italy, Croatia, Italy and Malta in 2024 alone:
- In Greece, the company launched the following properties: the Numo Ierapetra Beach Resort Crete, Curio Collection by Hilton, the Domes Aulūs Elounda, Curio Collection by Hilton, the Semeli Coast Mykonos Resort, Curio Collection by Hilton, the Isla Brown Corinthia Resort & Spa, Curio Collection by Hilton and the Isla Brown Chania Crete Resort, Curio Collection by Hilton.
- In Spain, the inauguration of Cala San Miguel Hotel Ibiza, Curio Collection by Hilton and The Club Cala San Miguel Hotel Ibiza took place.
- In Italy, Hilton welcomed Mangia’s Santa Teresa Resort, Curio Collection by Hilton, located in Sardinia.
- Croatia’s Adriatic coastline now boasts the Keight Hotel Opatija, Curio Collection by Hilton, while the DoubleTree by Hilton Malta opened in the heart of the Mediterranean.
At all of the company’s hotels, guests can take advantage of the award-winning Hilton Honors program that enables its more than 200 million members who book directly to earn points, ensuring extra stays and experiences. Honors members also have access to instant rewards and benefits such as contactless check-in, room type selection and members-only discounts.
The Hilton
Hilton (NYSE: HLT) is a global leader in the hospitality industry with a portfolio of 24 world-renowned brands comprising nearly 8,300 properties and more than 1.25 million rooms in 138 countries and territories. Dedicated to following its founder’s original goal of filling the planet with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned the number one spot globally on Fortune’s list of the 100 Best Companies to Work For and has been recognized as a global leader in the Dow Jones Sustainability Indices for seven consecutive years. The company has introduced several groundbreaking technological innovations to improve the guest experience, such as Digital Key Share, automated free room upgrades and the ability to book confirmed rooms online. Through the award-winning Hilton Honors frequent guest program, the more than 200 million members who book directly with Hilton can earn points for stays at the company’s hotels and experience experiences that money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in intact, use their digital key and check out – all from their mobile device.
Hilton Hotels & Resorts
For over a century, Hilton Hotels & Resorts have set the standard for hospitality around the world, providing innovative products and services to meet the needs of their guests. With more than 600 hotels on six continents, Hilton Hotels & Resorts are among the world’s most sought-after destinations for guests who know that staying matters.
The Curio Collection by Hilton
The Curio Collection by Hilton is a global portfolio of 175 distinctive hotels that have been carefully selected to introduce guests to unique moments in the world’s most desirable destinations. Each hotel in the Curio Collection develops a unique story through distinctive architecture and design, exceptional gastronomy and a variety of experiences.
The Tapestry Collection by Hilton
The Tapestry Collection by Hilton is a portfolio of more than 135 independent hotels, each with an original, vibrant character that encourages guests to enjoy incredible experiences in destinations worth exploring. Each hotel has a unique story to share, brought to life through its distinctive design and unique culinary experience.
