The recent comparative research of kariera.gr revealed the top ten employers in the Hospitality industry. First in the ranking is Costa Navarino and last is Brown Hotels. However, the top factors that influence candidates in their choice of employer are also important.
The Talent Intelligence department of kariera.gr, in collaboration with Workathlon, a member of Kariera Group, conducted a comprehensive comparative research in the Hospitality sector. The survey was conducted on 49 leading companies, where their relationship with the candidate experience, their presence in online channels, the extroversion of their employer branding and the effectiveness of their career sites (Career Sites) were evaluated.
At the same time, a quantitative survey was conducted among 1,739 professionals working in this sector, in order to identify the factors that influence their choice of employer, as well as to categorize these companies according to eight different criteria such as: working environment, opportunities for development and growth, social responsibility, salaries and benefits, job security, integrity of vision and values, work-life balance and extroversion in social media.
The Top 10 Employers of Choice in Hospitality
The companies that, according to the survey, took the top positions in the preferences of hospitality professionals are:
- Costa Navarino
- Four Seasons Astir Palace Hotel Athens
- Hotel Grande Bretagne Athens
- Grecotel: Luxury Hotels & Resorts
- AMANZOE
- Divani Collection Hotels
- Electra Hotels & Resorts
- Domes Resorts
- Mitsis Group
- Brown Hotels
95.3% will consider proposals from reputable companies with a positive reputation in the labour market.
From the survey findings and from the employees’ perspective, the vast majority of participants (95.3%) are willing to consider an offer from an employer with a good reputation, even if they are not actively seeking employment. 88.2% say they consider the available reviews for a company before applying, while 68.9% will leave a job if the working environment is not satisfactory. In addition, 58.8% of professionals are hesitant to choose employers with a bad reputation in the market, especially when negative experiences from former employees have been documented.
On the contrary, the majority of employers (59.2%) adequately promote personal and professional development opportunities or training programmes through their Career Sites, while 53.1% mention in their communication channels the benefits they offer to their employees. Information on graduate internships and programs is even more limited, with rates of no more than 16.3% and 12.3% respectively. Finally, only 6.1% provide potential candidates with meaningful information about the interview and hiring process.
The methodology of the survey
The research team analysed the online presence of companies based on four main pillars: Employee Value Proposition, an analysis of available visibility data that highlights each employer’s differentiation from the competition; Channel Effectiveness, which refers to the consistency and efficiency of their presence on Job Boards and Social Media; Career Site, which examines the structure and completeness of content as well as the ease of navigation for a candidate; and Candidate Experience, an assessment of each employee’s experience during the job application process.
This survey highlights the need for more transparency and consistency from employers in the hospitality industry to improve both the candidate experience and the image of employers to current and future employees.
