The year 2026 is expected to be a landmark for so-called set-jetting—travel inspired by film and television productions. According to Expedia Group’s annual Unpack ’26 report, 81% of Millennials and Gen Z say they choose destinations influenced by movies and TV series, turning set-jetting into a market that in the U.S. alone is estimated to reach $8 billion.
With more than half of travelers stating that their desire for this type of travel has increased, Expedia highlights the destinations set to take center stage thanks to major productions premiering this year and in 2026, while also suggesting hotels and experiences “straight out of the screen.”
Peloponnese, Greece
Inspired by: The Odyssey – Premiere: July 17, 2026
Suggested stays: Nido, Mar-Bella Collection • W Costa Navarino • Dreams Corfu Resort & Spa
The most anticipated production of 2026 is undoubtedly the film adaptation of The Odyssey, directed and produced by Christopher Nolan. Set against the striking landscapes of the Peloponnese—where much of the film unfolds—travelers are invited to create their own “Greek odyssey” through olive-oil tastings, diving, hiking, and immersive nature experiences.
Palawan, Philippines
Inspired by: The Last Resort – Premiere: February 2026
Suggested stays: Cauyan Island Resort • Pangulasian Island Resort • Lihim Resorts
This year’s romantic comedy is expected to bring the exotic paradise of Palawan into the spotlight, where the film was shot. Catamaran cruises, hidden lagoons, and the beaches of El Nido set the scene.
Yorkshire, United Kingdom
Inspired by:
Downton Abbey: The Grand Finale
Wuthering Heights
Suggested stays: Esseborne Manor Hotel • Sandford Springs Hotel & Golf Club • Simonstone Hall • The Old Registry Haworth
The region enjoys a “double” cinematic spotlight, with fans of Downton Abbey and Wuthering Heights following filming locations across castles, museums, and lush landscapes.
Hawaii & Samoa (Polynesia)
Inspired by: Moana – Premiere: July 10, 2026
Suggested stays: Hilton Moorea Lagoon Resort & Spa • The Kahala Hotel & Resort • Sofitel Kia Ora Moorea
Disney’s live-action adaptation is expected to boost demand in Hawaii and Samoa, featuring natural landscapes that have already made cinematic history.
Paris, France
Inspired by: Emily in Paris – New season: December 18, 2025
Suggested stays: Hotel Plaza Athénée • Le Meurice • Grand-Hôtel du Cap-Ferrat
“Emily” returns—and so does Paris—along with experiences such as croissant-making classes and guided tours of filming locations.
Dalmatian Coast – New Orleans – Barcelona
Inspired by: People We Meet on Vacation
Suggested stays: Hotel Monteleone (New Orleans) • Nobu Hotel Barcelona
From Croatia to Barcelona, Netflix fuels travel inspiration with road trips, jazz cruises, and culinary tours.
Wellington, New Zealand
Inspired by: Avatar: Fire and Ash
Suggested stays: Ohtel Wellington • Sofitel Wellington • The Intrepid Hotel
New Zealand continues to star in cinematic universes, with activities combining nature, gastronomy, and themed tours.
Hawaii – Italy – Thailand
Inspired by: The White Lotus – Season 3 (2025)
Suggested stays: San Domenico Palace, Taormina • Four Seasons Maui at Wailea • Rosewood Phuket
The ultimate set-jetting phenomenon, featuring luxury experiences—from Muay Thai in Thailand to dolphin watching in Maui.
Tuscany, Italy
Inspired by: Jay Kelly
Suggested stays: Monteverdi Tuscany • La Bandita Townhouse • ADLER Spa Resort THERMAE
Starring George Clooney and Adam Sandler, the film enhances Tuscany’s allure with wine tourism and wellness experiences.
Los Angeles, USA
Inspired by: Nobody Wants This – Season 2
Suggested stays: The Garland • 1 Hotel West Hollywood
Romantic sunset helicopter flights and studio tours shape the city’s new cinematic narrative.
The meaning behind the journey
Set-jetting is no longer just about recreating scenes, but about seeking meaningful experiences—connecting culture, nature, and emotion with tourism. And in 2026, the screen will be the ultimate travel guide.
