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Russia is the Convention & Culture Partner of ITB Berlin 2020

The world’s largest country is the Convention & Culture Partner of the World’s Largest Travel Trade Show. Russia is presenting itself as a fascinating destination for culturally interested visitors. ”We are delighted to have secured Russia as the Convention & Culture Partner of ITB. Russia has a very high standing in the international tourism industry. […]

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HOME OF LUXURY by ITB – A new way to experience luxury

The luxury market is reporting strong growth: according to a recent survey by Statista, luxury travel currently accounts for 14 per cent of tourism sales worldwide, equivalent to 750 billion euros this year. With its new HOME OF LUXURY by ITB at the Marshall Haus of Messe Berlin, and in partnership with loop and Luxury […]

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ITB Berlin 2019: International travel outperforming economic growth

In 2018, the number of outbound trips increased by 5.5 per cent, resulting in 1.4 billion international trips. Hence, once again tourism is a key growth driver of the global economy, which “only” grew by 3.7 per cent in comparison. Growth is coming from all regions worldwide, also from the mature markets Europe and North […]

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ITB creates a new platform for Virtual and Augmented Reality

Virtual Reality instead of a travel brochure: with Virtual Reality (VR) and Augmented Reality (AR) visitors can get an almost lifelike impression of local surroundings before they actually go on holiday. VR goggles With VR goggles they can take a virtual tour of a hotel room, enjoy 360-degree views walking around New York, or go […]

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ITB Berlin and IPK International: Latin America ahead of North America

With five per cent more international trips, outbound travel from the Americas has shown solid growth in 2018 with a plus of 5 per cent. In contrast to the previous year, where North American growth exceeded Latin America, the first eight months of 2018 reflected the contrary. While North American outbound travel increased by four […]

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ITB Berlin and IPK International forecast high growth of halal tourism

Muslims are the world’s fastest-growing religious group and by 2030 will make up an estimated 25 per cent of the world’s population. Furthermore, in some Muslim-dominated markets there is a thriving middle class with growing buying power and a new consumer behavior. One effect has been an increase of international trips undertaken by Muslims. To […]

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ITB Berlin and IPK International: Cruise holidays booming with strongest growth from Asia

Cruises have been a booming segment in recent years and a much-discussed topic in the travel industry. In 2017, about 27 million international cruises were undertaken worldwide. Looking at the past years, cruises showed double-digit growth rates and therefore increased more than twice as much as international holidays in general. The biggest growth in this […]

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ITB Berlin and IPK International: International City Trips – A Success Story

For years, city trips have been the fastest-growing segment of the international leisure travel market as Europeans, Asians, North and South Americans head for attractive destinations in nearby countries as well as overseas. In worldwide terms, no other form of outbound holiday has grown so strongly in the last decade. Compared to holiday trips in […]

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New segment at ITB Berlin 2019: Technology, Tours & Activities

Networking events, workshops, conference sessions and a new exhibition area – Technology, Tours & Activities now has its own platform at the World’s Largest Travel Trade Show. Technology, Tours & Activities (TTA) is one of the tourism industry’s fastest-growing segments. According to Phocuswright, the international travel research institute, tours and activities make up around ten […]

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25th World Travel Monitor® Forum in Pisa: Positive growth trends recorded in 2017 so far

Despite yet another year of numerous terrorist attacks, outbound travel volume worldwide has not been affected. The global travel industry is continuing on a growth path, as the number of outbound trips has increased by 6 per cent in the first eight months of this year. Rolf Freitag, CEO of the tourism consultancy IPK International, […]

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