Rethinking wellness travel on the rise and a trend for 2024
Wellness travel is about engaging with the destination in a more active way, focusing on the approach to designing and promoting smart destinations. Reinforcing the analysis of wellness travel beyond relaxation and contemplation, Mabrian reveals how destinations can capitalize on this trend. Analysing 6.7 million TripAdvisor reviews of in-destination activities from 2019 to 2023, Mabrian […]
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