The first hotel resort of the new brand “The Mora” was opened by TUI, officially inaugurating the new hotel brand, which is characterized by luxury.
Mora Zanzibar, located in Zanzibar, East Africa, is a five-star hotel resort with a capacity of 250 suites.
The different and special thing offered by The Mora brand, whose name comes from the Latin word break, is relaxed luxury, according to Artur Gerber, CEO of TUI Blue Hotels and now of the new brand The Mora. ‘Everything can, nothing should’ is our slogan,” says Mr. Gerber, managing director of TUI Blue Hotels and now The Mora, stressed that the aim of the new brand is to provide relaxed, contemporary luxury with personalized service.
Within this philosophy there are no fixed meal times. Guests can have breakfast in the afternoon or dinner in the morning. At least one of the resort’s restaurants is open around the clock. The best local and seasonal products are also used for cooking, while the minibar is personalized to each guest’s wishes.
At the resort, all meals and drinks at the four restaurants are included in the price, as there are no restaurants nearby.
“Experiences are important, and that’s where we work with local providers,” Gerber explains.
In addition, the resort has four swimming pools, a large spa, gym and a children’s club, where children are looked after by qualified staff.
According to Mr. Gerber and other Mora hotels are in the works, but locations have yet to be finalized.
Size is important for these future hotels, whether they are acquisitions or new constructions, as rooms must be at least 50 square meters, while in Zanzibar they are even 55 square meters, according to Gerber.
Mora Zanzibar opened as Emerald Zanzibar only at the end of 2022.
“Our new hotel brand The Mora serves a current trend: experiences become more important than goods,” says Sebastian Ebel, CEO of TUI Group. He adds: “This development is confirmed by the strong performance of our successful hotel operations and cruise under internationally recognised brands. We are now expanding our portfolio in the growing luxury segment, strengthening our strategy to attract new and existing customers to our holiday destinations around the world.”
