Turkey outperforms its competitors in the Mediterranean region in terms of the average length of stay of travelers, according to a report by KPMG Turkey.
According to the findings, Turkey welcomed 52.8 million visitors and generated $64.4 billion in tourism revenue in 2025, standing out in particular for the length of time tourists stayed in the country.
Specifically, the average length of stay in Turkey was 10.7 days, double the 5.3 days in Spain and significantly higher than the 6.8 days in Greece, the 7.2 days in France, and the 7.8 days in Italy.
Average spending per visitor rose by 3.7% year-over-year to $1,008, while average spending per night reached $100.
Commenting on the figures, Davut Günaydın, vice president of the Association of Turkish Travel Agencies (TÜRSAB), stated that Turkey continues to demonstrate tremendous momentum in the tourism sector and that these figures confirm this.
Emphasizing that TÜRSAB now aims to expand tourism to all 12 months of the year, Mr. Günaydın stated: “The current tourist numbers are no longer sufficient for Turkey’s tourism sector. With better cooperation among institutions, I believe we will eventually see the number of tourists exceed 100 million.”
The report also noted that revenue from international tourism increased by 6%, reaching $1.8 trillion, with the number of international tourists exceeding 1.5 billion.
According to the report, Europe remained the world’s largest tourism region, welcoming approximately 793 million visitors.
Turkey ranked sixth globally in terms of the number of international visitors and has distinguished itself from its competitors by combining the traditional “sun and sea” tourism model with health, gastronomy, and culture, thereby achieving a strategic transformation, as reported by KPMG, which added that the country has met its targets of 52.8 million tourists and $64.4 billion in tourism revenue.
The report, however, emphasized that the war in the Middle East affected demand, as a slowdown was observed during the booking period.
Commenting on the report’s findings, Ruhican Özen, Director of Strategy and Operations at KPMG Turkey and head of the Tourism sector, stated: “The decisive factor for the tourism sector in 2026 will be the worsening of geopolitical uncertainty and the escalation of regional conflicts, with booking cancellations potentially reaching up to 30%.”
