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Grecotel named ‘Luxury Hotel Brand of the Year’ at Aspire Awards 2024

Grecotel has won the ‘Luxury Hotel Brand of the Year’ award at the Aspire Awards 2024, the UK travel industry’s premier awards event organised by Aspire magazine. This outstanding accolade places Grecotel at the forefront of global luxury hospitality, standing out in the most competitive category of the institution, among leading luxury brands worldwide.

This award is the result of the Group’s long-standing dynamic presence in the British market and the recognition of its authentic hospitality culture. Grecotel’s unique portfolio with a presence in 15 Greek destinations, combined with the top quality of service and experience offered to millions of guests from around the world, further reinforces its leading position.


The new distinction is yet another confirmation of the Group’s continuous growth and the dedication of the exceptional Grecotel team. A “family” of 7,000 people, working with passion to offer the best to guests. It is recalled that this award comes as a continuation of the recent vote of THE DOLLI as the best hotel in Greece, and as one of the top hotels in the world by the readers of the English Condé Nast Traveller, the most prestigious institution of the international travel media.


In 2025, Grecotel, the leading hospitality group in Greece, will celebrate 50 years of uninterrupted success. It celebrates a brilliant heritage, a unique signature in hospitality and a promising future, with new investments, innovative services and continuous enrichment of its hotel collection.

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