Bookings in the Balearic Islands up 37.8% compared to the same days last year, when there was also an increase, but it was 26.7%, according to data from the Travelgate platform, published by the Majorca Daily Bulletin. British holidaymakers are the top bookers, followed by Germans.
According to data published by the platform, 37.1% of bookings from last week increased in the last few days compared to 90 days before the holidays. However, last-minute bookings made the day before or on the day of travel accounted for 10.7%. 48.4% of travelers booked a stay of 2 to 5 nights.
As for the source markets, domestic tourism dominates among those who have made reservations in the last seven days through Travelgate, with Spaniards accounting for 50.5%, followed by the British at 19.2% and the Germans at 3.3%.The Balearic Islands are the sixth most popular destination in Spain, with 8.4% of bookings, behind Andalusia, Catalonia, the Canary Islands, Madrid and the Valencian Community, according to the platform’s information.
The president of the Balearic Islands, Marga Prohens, welcomed the fact that tourism is developing “like never before” during the middle and low tourist season months in the Balearic Islands. He said that it was a “change in trend” caused by the commitment to cultural and sports tourism, which allows the “shift of the peaks of the number of tourists from the high season to other months”.
“We focus on culture, we want it to be an attraction for visitors after the summer months. This strategy works. Restriction in the summer, with growth below 1%, and growth like never before in the middle and low season months. We want to lead the transformation of tourism throughout Europe, so that we become an area considered successful in the field of sustainability and regenerative tourism. We are, perhaps, the first example of an economy that wants to move forward not from recession or crisis, but from success, from a model that creates wealth and employment,” he added.
