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REPORT: Europe’s Growing Cultural Appeal for India’s Expanding Middle Class

As stated by Mabrian’s latest report, “India Market Insights: Outbound & Inbound,” harnessing India’s travel market from and to Europe requires to build industry bridges to close the cultural gap, based on a deep, data-oriented understanding of both markets to develop high-quality and satisfactory travel experiences for both Indian travellers visiting Europe, and Europeans exploring […]

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These are the top Christmas markets in the world in 2024

With Christmas approaching, even though the weather in Greece is still nice, the best way to get into the holiday spirit is to walk around and shop at a Christmas market. But what are these Christmas markets that can offer their visitors the magic of Christmas? New analysis by InsuranceandGo used Google search data to […]

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EXCLUSIVE REPORT: At least 15% increase in bookings for Greece in the UK | WTM opens today in London | PHOTOS

A high double-digit increase in early bookings for Greece in 2025 in the UK market, compared to the same period last year, is progressing at a high double-digit rate. MONEY & TOURISM, in view of today’s opening of this year’s WTM, spoke with major “players” of the market, both Greek and British, who declare themselves […]

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Mabrian: New markets and quality experiences are the key to Greece’s competitiveness in tourism

Enhance long-haul connectivity and deepen motivational diversification are two key opportunities Greece can leverage to gain competitive advantage respect to other Mediterranean destinations. This is the key insight shared by Mabrian, the global travel intelligence platform, during the keynote presented in “Reimagine Tourism in Greece”, a high-level event held in Athens (Greece) this week, organized […]

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IATA: 8.6% year-on-year increase in passenger traffic in August

The International Air Transport Association (IATA) published that overall demand increased by 8.6% compared to August 2023. The occupancy rate in August reached 86.2%. At the same time, both international and domestic demand rose strongly. The data from IATA are as follows: 1.Total demand, was up 8.6% compared to August 2023 Total capacity was up […]

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Bank of Greece: 34% reduction in collections from France, 11.7% from the USA and 10% from Germany | Reduction of the average expenditure!

A very large decrease in receipts from almost all the main markets of Greek Tourism, the Bank of Greece records in the travel balance in July 2024, compared to the corresponding month of 2023. At the same time, a decrease in the average expenditure is also recorded – as expected. In more detail, the receipts […]

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The change of leadership in the Karavel-FRAM-Promovacances group brings changes to the French market of tour operators | The impact on the Greek hotel industry

The departure from the Karavel-FRAM-Promovacances group of its co-founder, Alain de Mendonça, may have consequences for the French tourism market. After 25 years at the leadership of the group, Alain de Mendonça is stepping down from operational management, the group announced. His close associate, Cyrille Fradin, deputy CEO, will succeed him as group president and […]

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Athens “figures” in the Top 10 of Americans’ travel destinations in fall 2024 | Europe in the spotlight

Athens is included in the top ten international destinations that American travelers choose to travel to this autumn season, who continue to be loved with Europe, as nine out of ten international destinations for autumn 2024 are European. As AAA Travel finds, the Greek capital is in sixth place among the top 10 international travel […]

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Photo by Florian Wehde on Unsplash

Strong tourist promotion of Corfu to the Spanish | The figures of the Region of Ionian Islands

The Region of the Ionian Islands successfully organized in Spain a multifaceted promotion of its tourist destination on the occasion of the International Tourism Exhibition Seatrade Cruise Med. The event took place on 10 September 2024 in a central hotel in Malaga (Gran Hotel Miramar) and exceeded all expectations, as more than 110 people participated. […]

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Mayfair and BizAway partner and expand their travel market | Investment of 35 million

Mayfair Equity Partners (“Mayfair”), a dedicated consumer and technology investor with over £2 billion in assets under management, is pleased to announce its €35m investment in BizAway (“the Company”), the award-winning tech-enabled B2B travel management company. Founded by Luca Carlucci and Flavio Del Bianco, BizAway combines a proprietary and intuitive travel management software platform with […]

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