Public-private partnerships can stimulate investment into tourism and help drive the sector’s transformation across the Middle East.
UN Tourism brought key figures together for a special conference on “Investing in Tourism: Opportunities and Challenges for Sustainable Financing”. Held within the framework of the UN Tourism 50th Regional Commission for the Middle East, the conference served as a platform m to discuss the opportunities and challenges related to financing the tourism sector in a sustainable way, with a special focus on innovation, technology and education.
According to UN Tourism data:
- 254 announced greenfield projects were announced in the Middle East between 2018 and 2023, representing a total capital investment of USD 15.2 billion (USD 59.8 million/ project). These projects were expecting to create more than 33,600 jobs during the same period (33,629).
- 13 of these greenfield projects were announced in Oman (7 in Muscat and 3 in Zufar, representing a capital investment of USD 1.83 billion.
- Middle East countries have announced 109 greenfield FDI projects abroad in the cluster of tourism, with a total investment of USD 6.8 billion.
UN Tourism Executive Director Natalia Bayona, who gave a keynote speech outlining investment trends and opportunities in the region, said: “The Middle East now stands as a beacon of tourism innovation and investments. The region invested almost USD 14 billion in the sector over the past 5 years, with USD 341 million of this invested in tourism tech, demonstrating the region’s commitment to building a more digital and impactful sector.”
The high-level talks brought together the Ministers of Tourism from Oman, as well as Egypt, Jordan, alongside the President of Qatar Tourism and leading figures from destination management, investments and financing. Represented at the conference were the Sharjah Commerce and Tourism Development Authority, the Petra Development and Tourism Region Authority, Oman Development Bank, the Central Bank of Oman, Investments of Future Fund Oman, the Authority for SME Development of Oman, the Fujairah Adventure Center, and Ahli Islamic.
