WTTC: Global traveller survey reveals international travel is back


– More than a quarter of consumers plan on three or more international trips
– Australians to spend more on travel than any other nation

As the World Travel & Tourism Council (WTTC) opens its 22nd Global Summit in Riyadh, a new global consumer survey has revealed that the appetite for international travel is now at its highest point since the start of the pandemic.

According to the survey of more than 26,000 consumers from 25 countries, conducted by YouGov for WTTC, 63% are planning a leisure trip in the next 12 months.

The survey reveals that the appetite to travel shows no signs of slowing, with more than a quarter (27%) of consumers planning three or more trips over the same period.

Additionally, the survey shows that travellers from Australia will be the world’s biggest spenders when it comes to international travel over the next 12 months, with jet setters from Canada, Saudi Arabia, and the Philippines also expected to spend more than other travellers from around the globe.

According to the YouGov ‘global tracker’, the attractiveness and positive impression of Saudi Arabia as a destination continues to grow, with the highest scores across countries in the Gulf region, along with Indonesia, India, Malaysia, and Thailand.

Julia Simpson, WTTC President & CEO said; “This global survey shows that international travel is back. As we kick off our Global Summit in Riyadh bringing together global travel leaders and governments from around the world,  travellers are getting ready to explore the world again.

“The results of this global survey also show the growing importance of sustainable travel amongst consumers.”

Almost two thirds of those surveyed (61%) stated they prefer travel brands and destinations that are more sustainable, whilst almost half (45%) said they will only spend their hard-earned money with brands that are socially and environmentally responsible.

This is revealed on the eve of the global tourism body’s highly anticipated 22nd Global Summit, which is set to welcome delegates from around the world in Riyadh, Saudi Arabia.

WTTC Members set to invest more than $10BN in Saudi Arabia

The World Travel & Tourism Council’s (WTTC) 22nd Global Summit opens its doors in Riyadh, Saudi Arabia, today in what is set to be the largest event in its history.

The global tourism body’s highly anticipated Global Summit, which is the most influential Travel & Tourism event in the calendar, kicks off today in Riyadh with an estimated 3,000 people expected to attend.

Addressing media from around the world, Julia Simpson, WTTC President & CEO, announced that the event taking place this week is set to break all records, with more international business leaders and foreign government delegations attending than ever before.

Simpson also revealed over the next five years, WTTC Members are set to invest more than $10.5 billion dollars in the Kingdom.

Speakers taking to the stage include former UK Prime Minister Theresa May, the UK’s second woman Prime Minister after Margaret Thatcher, and the first to hold two of the Great Offices of State.

Former United Nations Secretary-General Ban Ki-Moon will also address delegates. During his tenure, he championed sustainable development and gender equality at the top of the UN agenda. He was also instrumental in securing the Paris Climate Agreement, rallying global leaders behind climate action – an historic achievement for global diplomacy.

Actor, filmmaker, and Golden Globe winner, Edward Norton, will also speak during the Global Summit. An advocate for renewable energy and a strong supporter of the African Wildlife Foundation, Norton will take part in a unique Q&A session.

Julia Simpson, WTTC President & CEO said: “Our Global Summit will be our biggest ever in terms of business leaders, international media and governments from around the world.

“Our event is bringing together many of the world’s most powerful Travel & Tourism business leaders to discuss and secure its long-term future, which is critical to economies, jobs, and livelihoods around the world.”

His Excellency Ahmed Al Khateeb, Minister of Tourism for Saudi Arabia, said: “The Kingdom is proud to welcome the 22nd WTTC Global Summit to Riyadh.
“With more government ministers and world leading CEOs than ever before, it will be a true display of the future we want to create. A future founded in public and private sector partnership, with sustainability and innovation at its core.”

Under the theme “Travel for a Better Future” the event will focus on the value of the sector, not only to the global economy, but to the planet and communities around the world.

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