The World Travel & Tourism Council (WTTC) launched ‘Together in Travel’, a unique initiative aimed at providing support and resources to small and medium enterprises (SMEs) within the global Travel & Tourism sector.
The ‘Together in Travel’ platform is designed to provide SMEs with the tools and resources they need to accelerate their business growth and ensure their voices are heard on a global scale.
Through a dynamic and free-to-subscribe platform, Subscribers will have access to a wealth of content, networking opportunities, and educational programmes.
Next year, the initiative will also introduce additional paid subscriber options, offering enhanced features and benefits to further support SMEs in their journey towards success.
For the first time ever, these SMEs can join a community to share ideas and tools to strengthen their businesses.
The global tourism body is projecting a record-breaking year for Travel & Tourism in 2024, with the sector’s global economic contribution set to reach an all-time high of $11.1 trillion.
The sector also plays a crucial role in fostering entrepreneurship and bringing new ideas to Travel & Tourism. Some of today’s great companies began as ideas ‘at the kitchen table’. Some data suggests up to 80% of the sector comprises SMEs. This figure highlights the prevalence of SMEs in the sector and the growing need for a structured support system that can optimise productivity and impact.
As the leading global authority on the economic and social impact of Travel & Tourism, WTTC is committed to promoting sustainable growth and inclusive practices within the sector.
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