The digital developments that define the new landscape in terms of the reservation process, business visibility, and customer service will be analyzed at the Digi Hotel, which will take place as part of the Xenia 2022 exhibition, November 26-28 at the Metropolitan Expo.
As part of the Xenia Digi Hotel, once again digital marketing experts will present all the modern tools of Digital Marketing for the hospitality industry and the ways the hoteliers and tourism executives can apply them to their businesses. All three days of the exhibition the specially designed stage in Hall 1 will host panel discussions and presentations of successful case studies to provide solutions and ideas to the Greek hotelier aiming on the efficient digital promotion of his hotel.
Presenting the top digital marketing trends for hotels
Among the topics that will be presented and analyzed will be: booking machines, up-sales techniques, developments in digital marketing, distribution channels, correct pricing of hotel rooms, parity pricing, contracts with OTA’s, artificial intelligence and the new possibilities that it offers to the modern hotelier, the creation of experiences for the costumer and the right ways of selling them. Social media and influencers and their ever-increasing influence on different age types of customers, the production of proper content, but also the management of reviews, will once again be presented by our experts.
See the full program here
