STR: flat occupancy with increases in ADR and RevPAR for Athens


The European hotel industry recorded positive April 2016 results in the three key performance metrics when reported in euro constant currency, according to data from STR.
Compared with April 2015, Europe reported a 3.5% increase in occupancy to 71.4%, a 3.8% rise in average daily rate to EUR109.54 and a 7.4% lift in revenue per available room to EUR78.20.

str_april_2016Performance of featured countries for April 2016 (local currency, year-over-year comparisons):

Germany posted a 9.8% rise in occupancy to 73.9% as well as double-digit increases in ADR (+14.4% to EUR107.98) and RevPAR (+25.6% to EUR79.84). The country hosted a number of events during the month, including BAUMA (11-17 April), world trade fair for construction machinery, in Munich. According to STR analysts, Germany’s hotel industry is typically events driven, but the country also is becoming a more popular tourist destination. All three of Germany’s key performance indicators reached record-highs for April.

STR_FLAT_TEAL_WHITE_PMSIsrael saw a 3.4% increase in occupancy to 71.2%, but a 3.5% drop in ADR to ILS910.15 kept RevPAR relatively flat (-0.1% to ILS648.15). Supply growth (+0.8%) in the country remained below 1.0% for the second consecutive month.

The Netherlands reported increases across the three key performance metrics: occupancy (+1.1% to 78.4%), ADR (+7.5% to EUR122.76) and RevPAR (+8.7% to EUR96.24). At the market level, demand has grown 9.2% year to date in The Hague.

Poland experienced double-digit growth in occupancy (+14.6% to 77.2%) and RevPAR (+23.2% to PLN208.62). ADR in the country was up 7.5% to PLN270.40. The country received a boost from the Poznań Motor Show (31 March-3 April) and the International Trade Fair Installations Equipment (25-28 April), also hosted in Poznań. Wroclaw also reported strong performance as the European Capital of Culture 2016.

Performance of featured markets for April 2016 (local currency, year-over-year comparisons):

Athens, Greece, reported nearly flat occupancy (+0.1% to 69.6%) with increases in ADR (+1.2% to EUR105.06) and RevPAR (+1.3% to EUR73.11). STR analysts note that the early part of the year is normally quiet in Greece and subject to seasonality. The pick-up usually begins in the second quarter, and Athens showed evidence of that trend with its highest April occupancy since 2000. ADR reached its highest level for an April since 2008.

Helsinki, Finland, saw double-digit increases in occupancy (+15.6% to 65.7%) and RevPAR (+21.8% to EUR65.48). ADR in the market rose 5.4% to EUR99.73. The absolute occupancy and RevPAR levels were the highest for an April in Helsinki since 2008. Statistics Finland reported a 2.9% first-quarter increase in foreign visitors to the country, including +37.1% from Spain and +35.3% from China.

Manchester, England, experienced virtually flat occupancy (+0.1% to 79.1%) to go along with increases in ADR (+8.7% to GBP78.06) and RevPAR (+8.8% to GBP61.77). Performance was helped by events like the BMX Supercross World, which produced an absolute occupancy level of 93.2% on 9 April.

Moscow, Russia, posted double-digit growth in occupancy (+13.8% to 65.9%) and RevPAR (+18.3% to RUB3,834.29). ADR in the market was up 4.0% to RUB5,815.51. Seven different days of the month showed occupancy above 80.0% as events such as MosBuild (5-8 April) boosted demand in the market.

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