Travellers’ choice for 2024 is based on the cost of loyalty and transparency

-In 2024, booking travel still presents challenges such as price fluctuations, hidden fees, uncertain cancellation policies, noisy online platforms and poor customer service add to the complexity. Brands that strike a balance between security, transparency and tailored offerings are poised for success in the evolving landscape of travel booking. Overcoming travel booking fatigue requires a […]

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How AI boosts digital advertising and direct bookings

-Recent advances in artificial intelligence’s (AI) handling of digital advertising have increased the possibilities for hotels to grow direct bookings and compete with online travel agencies, a new study found. Findings from the study, which sought to calculate the real costs of direct distribution, should incentivize independent and smaller hotel groups to pursue more direct […]

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TUI: 9,4 million reservations! Prices at +4% | Greece again the benchmark in Summer 2024 | SIZES

Increased bookings and prices, both in the current winter season and in the Summer of 2024, are recorded by TUI, with Greece “leading” in summer bookings, as revealed by the leading travel agency, releasing the data for the first quarter of the new financial year (October to December 2023). With the current 8% annual increase […]

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Sabre Corporation’s 2024 Global Travel Study Unveils Surprising Trends

Sabre Corporation’s latest global travel study uncovers a significant shift in travel behaviors and preferences for 2024. The data-driven narrative unfolds, showcasing how travelers are navigating the ever-evolving landscape of global travel. The study indicates a newfound confidence among travelers, with leisure travelers planning their trips much earlier than in previous years. Now, they are […]

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ETC: Long-haul travel sentiment to Europe improves depite high global inflation

The desire for overseas travel in 2023 has increased significantly in large travel markets compared to a year ago. Over 60% of potential travellers in Australia, Brazil, Canada, China, and the US intend to travel long-haul in 2023, with Europe being top of mind. Travel sentiment to Europe in the first four months of the […]

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Flight from Russia: Mobilisation triggered 27% jump in outbound air tickets

Following Vladimir Putin’s announcement on 21st September of a partial mobilisation in Russia, the first since World War 2, bookings on Russia outbound flights soared. Tickets issued for Russian outbound travel in the 7 days after the announcement (21-27 Sept) were 27% over the level they were in previous 7 days. The share of one-way […]

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The WTTC reveals massive increase in global international inbound travel

The World Travel & Tourism Council (WTTC) and its knowledge partner ForwardKeys, forecast a major increase in global international flights bookings as international travel takes off. The booking bounce back was revealed at WTTC’s prestigious 21st Global Summit, taking place this year in Manila, as the world continues to reopen from the pandemic. News of […]

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ForwardKeys: Russian invasion causes flight bookings to stall, especially to Eastern Europe

The latest data from ForwardKeys reveals that Russia’s invasion of Ukraine caused an immediate stall in flight bookings to Europe and within Russia domestically. In its second public analysis since the outbreak of war, ForwardKeys compared flight bookings in the week following the invasion, 24th Feb – 2nd Mar, to the previous seven days. Excluding […]

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ForwardKeys: Russian invasion triggers a spike in flight cancellations

The latest data from ForwardKeys reveals that Russia’s invasion of Ukraine prompted an instant spike in flight cancellations to and from Russia. On 25th February, the day after the start of the invasion, every booking that was made for travel to Russia was outweighed by six cancellations of pre-existing bookings. The source markets exhibiting the […]

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