A staggering €15.4 billion was spent on marketing and advertising activities by Expedia Group, Booking Holdings, Airbnb and Trip.com Group together in 2023, an increase of 20% compared to the previous year. Financial figures from four of the world’s largest online travel agencies show that they spent a record amount of money on promoting their […]
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Increasing social media engagement and maximizing sales leads can be done through fam travel and choosing the right moves to organize the advertising of the destination or the product in general. Regular public updates and proper social media management can create strong accounts with a corresponding social media audience. The fam travel method (familiarisation trips) […]
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The World Tourism Organization (UNWTO) enters a new era today with a new name and brand: UN Tourism. With this new brand, the Organization reaffirms its status as the United Nations specialized agency for tourism and the global leader of tourism for development, driving social and economic change to ensure that “people and planet” are […]
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