Google began developing changes to comply with the European Union’s DMA (Digital Markets Act) requirements, where the app negatively impacted hotel campaigns in Google Hotel Ads. Just over three months following implementation, click-through data has shown a 30% decrease in traffic volume in EU markets affected by DMA implementation compared with those markets where DMA […]
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Dr. Stefan Ebener, from Google Germany, gave a presentation on “Generative AI” at an event at ITB Berlin on what travel planning will look like in the near future. Through video, attendees were able to experience a Google search (in a few months) that is fundamentally different from what they have experienced so far: a […]
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As travel and the industry powering it moves through recovery from the pandemic, Google has identified three key areas that will grow in importance over the next year. According to the online search giant, heading into 2022, travel will become more meaningful, with a rise in “life moments” that were put on hold because of […]
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Singapore Airlines’ (SIA) customers can now enjoy fast and easy access to flight information from the comfort of their home, with just a voice command. The Airline is the first carrier in South East Asia to provide such flight information via Google Home, which was launched in Singapore. With Google Home – a voice-enabled speaker […]
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Ryanair, announced that its Android app now supports Google Pay, providing customers with even more ways to book and pay for the lowest fares on the Ryanair app, which has been downloaded over 31 million times to date. Ryanair customers with Google Pay accounts now have an easy, secure and private way to pay for […]
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Athens is among the most popular destinations Americans will travel to this summer, according to recent flight booking data and Google searches, with round-trip ticket prices starting at less than $1,000. Athens is ranked sixth in the nine exciting summer destinations suggested by The travel to US-based travellers, with the cost of a return flight […]
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by Tasos Gousios (*) At a time when competitiveness in the hospitality sector is undeniable, the success of a hotel is closely linked to how it develops and how it promotes its image, services and facilities. Hospitality Marketing is not just a service. It is the bridge that connects the property to the general public. […]
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Trend Micro Incorporated, a global leader in cybersecurity, today revealed a 10% annual increase in total threats combated in 2023 and warned that attackers are using more advanced methods, targeting fewer victims but aiming for higher financial gains. Jon Clay, VP of threat intelligence at Trend, said: “We are fighting more threats than ever before […]
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Phocuswright’s Charuta Fadnis spoke on Tuesday at ITB Berlin about agents’ use of artificial intelligence and personalised travel apps as a major future trend. The tourism industry has made an excellent recovery from the Covid pandemic, but is undergoing fundamental change. At the ITB Berlin Convention Charuta Fadnis, senior vice president of Phocuswright, talked about […]
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-Recent advances in artificial intelligence’s (AI) handling of digital advertising have increased the possibilities for hotels to grow direct bookings and compete with online travel agencies, a new study found. Findings from the study, which sought to calculate the real costs of direct distribution, should incentivize independent and smaller hotel groups to pursue more direct […]
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