Europe’s hotel industry reported positive results in the three key performance metrics during 2019, according to data from STR.
Euro constant currency, 2019 vs. 2018
• Occupancy: +0.4% to 72.2%
• Average daily rate (ADR): +1.8% to EUR 113.36
• Revenue per available room (RevPAR): +2.2% to EUR 81.90
Local Currency, 2019 vs. 2018
Saint Petersburg, Russia
• Occupancy: +11.1% to 67.1%
• ADR: -7.3% to RUB6,424.66
• RevPAR: +2.9% to RUB4,310.78
The absolute occupancy level was the highest of the decade in Saint Petersburg, while RevPAR increased in the market for the fifth consecutive year. The gain in occupancy was due to an 11.3% jump in demand and modest supply growth (+0.2%). According to STR analysts, ADR was lowered due to a comparison with a strong 2018 that featured the FIFA World Cup.
Tel Aviv, Israel
• Occupancy: +0.3% to 75.4%
• ADR: +2.2% to ILS935.38
• RevPAR: +2.5% to ILS705.31
The absolute RevPAR level was the highest for any year in STR’s Tel Aviv database. According to the Israeli Ministry of Tourism, the country welcome more than 4.55 million tourists in 2019, an 11% increase from 2018.