Almost 7 million visitors were recorded in accommodation facilities during the Easter period, with an increase of 1.2% compared to the same period in 2023. Foreign tourists increased by 3.2% year-on-year, while the proportion of Italians decreased slightly by 0.8%, possibly influenced by economic factors and a decrease in purchasing power.
In terms of destination, foreign tourists showed a strong preference for cities and art villages, with an estimated increase of 2.7%.
Italian tourists, on the other hand, preferred beaches or spas, while showing an increasing interest in slow tourism. This trend is confirmed by the success of FrecciaLink in terms of the use of train as the preferred mode of transport for these trips.
FrecciaLink (Frecciarossa high-speed train + bus connection) trips have seen an impressive 90% increase compared to 2022 and over 1 million passengers have bought a ticket to use the 123 connections offered by the regional train service.
The introduction of the Frecciarossa night service and Intercity hybrid trains further expanded the range of services, with over 16 million people travelling on Intercity night trains. The destinations that benefited the most from this increase include places such as Madonna di Campiglio, Cortina d’Ampezzo, Pompeii, Matera and Assisi, all easily accessible thanks to Trenitalia’s integrated train + bus service, thus promoting a more sustainable and mindful approach to tourism.
The introduction of the Frecciarossa night service and Intercity hybrid trains further expanded the range of services, with over 16 million people travelling on Intercity night trains. The destinations that benefited the most from this increase include places such as Madonna di Campiglio, Cortina d’Ampezzo, Pompeii, Matera and Assisi, all easily accessible thanks to Trenitalia’s integrated train + bus service, thus promoting a more sustainable and mindful approach to tourism.
The concept of intermodal and slow tourism gained popularity during Easter 2024, charting new trends in the way people travel in Italy. This growing attention towards more sustainable and mindful tourism has led to the rediscovery of alternative ways of travelling which combine different means of transport, particularly trains, with walking and other eco-friendly modes of transport. This makes it possible to reach your destination comfortably and ecologically, with the aim of reducing the journey’s carbon footprint. This is also the mission of True Italian Experience, whose main partner is Trenitalia, which offers sustainable, original and exclusive travel experiences designed to reveal the most authentic essence of Italy.
Madonna di Campigliois one of the 2024 preferred destinations for lovers of the mountains and slow tourism. Trenitalia’s FrecciaLink connections have made this location accessible to those seeking a holiday experience that combines sport, nature and relaxation, while respecting the environment. Reaching it easily by train contributes to reducing environmental impact, promoting a more mindful and respectful way to enjoy the Alpine landscape.
Naples and Pompeii, with their incalculable historical and cultural heritage, attracted numerous visitors, interested in exploring their archaeological and artistic wealth. The FrecciaLink service facilitated access to the archaeological area, making it possible to combine the convenience of train travel with the discovery of some of the most fascinating vestiges of the past.
