A staggering €15.4 billion was spent on marketing and advertising activities by Expedia Group, Booking Holdings, Airbnb and Trip.com Group together in 2023, an increase of 20% compared to the previous year. Financial figures from four of the world’s largest online travel agencies show that they spent a record amount of money on promoting their […]
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-Recent advances in artificial intelligence’s (AI) handling of digital advertising have increased the possibilities for hotels to grow direct bookings and compete with online travel agencies, a new study found. Findings from the study, which sought to calculate the real costs of direct distribution, should incentivize independent and smaller hotel groups to pursue more direct […]
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Thomas Cook has launched a multi-million pound advertising push across TV, radio, print, online and out-of-home. Featuring the strapline “This Is Thomas Cook” the new campaign aims to remind holidaymakers what Thomas Cook holidays are about. From fun in the sun to cocktail sipping, pool dipping and life living, the campaign targets both families and […]
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