Uncertainty brought about by the Omicron variant negatively impacted Europe’s travel and tourism sector at the end of Q4 2021, hampering prospects for its recovery in the first quarter of 2022. Nonetheless, optimism remains as the European Travel Commission (ETC) predicts tourist arrivals to be just 20% below pre-pandemic levels in 2022, in spite of […]
Continue Reading
Long-haul travel was a key driver of growth for the European tourism sector in the years before the COVID-19 pandemic but has been severely impacted since then. 2021 saw the start of a recovery, especially from the US market. In 2022, the global vaccine roll-outs will help Europe regain some of its prior prominence in […]
Continue Reading
Although consumers’ adoption of sustainable behaviour in tourism has been growing in the past years, research has shown that the global pandemic has driven more sustainable travel trends. Generally, travellers seem to be adopting greener options and paying closer attention to their impact on the environment and local communities. However, the willingness to adopt a […]
Continue Reading