Spain will be the “leader” in global tourism in 2040, leaving France in second place, according to a report entitled “NextGen Travelers and Destinations”, jointly conducted by Google and Deloitte. According to the survey, Spain will be the most popular tourist destination in 2040, with 110 million arrivals, followed by France (105 million) and the […]
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Google began developing changes to comply with the European Union’s DMA (Digital Markets Act) requirements, where the app negatively impacted hotel campaigns in Google Hotel Ads. Just over three months following implementation, click-through data has shown a 30% decrease in traffic volume in EU markets affected by DMA implementation compared with those markets where DMA […]
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Dr. Stefan Ebener, from Google Germany, gave a presentation on “Generative AI” at an event at ITB Berlin on what travel planning will look like in the near future. Through video, attendees were able to experience a Google search (in a few months) that is fundamentally different from what they have experienced so far: a […]
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As travel and the industry powering it moves through recovery from the pandemic, Google has identified three key areas that will grow in importance over the next year. According to the online search giant, heading into 2022, travel will become more meaningful, with a rise in “life moments” that were put on hold because of […]
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