Mitsis Group launches a new brand identity


Mitsis Group, Greece’s largest privately-owned hotel chain, is proudly launching its new brand identity, marking a significant milestone in its history. With a steadfast commitment to reinventing the travel experience, offering beyond all-inclusive services and an unwavering dedication to exceeding guest expectations, MITSIS is set to redefine modern luxury and hospitality.

In an ever-changing world, MITSIS recognises the evolving preferences of today’s travellers, who seek authentic encounters tailored to their individual needs. The brand MITSIS encapsulates many meanings: enriching experiences, unparalleled family touch and genuine Greek essence, creating an environment where every guest can evolve and transform into their best selves.
MITSIS introduces “The Kaleidoscope”, a new creative concept that reflects the brand’s constant reinvention. This concept represents the surprising, engaging, and multifaceted aspect of the Group’s offering. The new expression features new tangible and intangible assets that come to life throughout the MITSIS experience.

Today, the Group is evolving not only in terms of services and facilities but also in the way it thinks and acts. Reimagining the meaning of modern luxury and determined to continuously add value to its products and brands, the Group invests time, capital and expertise to bring to life ambitious infrastructure projects, human resources and upgraded services, welcoming 400,000 guests annually to a new day of Greek hospitality.

“For more than 45 years, progress has been an intrinsic element in our DNA. Today, we are evolving, adding sophistication and a sense of luxury to everything we do. In the years 2017-2021, we have implemented an ambitious renovation and refurbishment programme, currently followed by an additional investment plan to fully upgrade our 21 high-end hotels & resorts across 5 destinations in Greece by 2030.”, states Stavros Mitsis, Managing Director of the Group.

The rebranding of MITSIS is a bold step forward, underlining the company’s determination to continue evolving, innovating and shaping the future of Greek hospitality. Along with its new brand identity, the Group also launches a fresh website and introduces its new urban hotel, Mitsis N’U Piraeus Port, located right at the Port of Piraeus, the largest passenger port in Europe and one of the largest passenger ports in the world.

Mitsis Group As Greece’s largest privately-owned hotel chain, MITSIS has been a tourism pioneer for over 45 years now, making its own mark on Greece’s tourist industry, driven by a customer–centred philosophy and the promise of an unparalleled holiday experience. With 21 city, beach and resort hotels of 4* and 5* and 12 Spa and thalassotherapy centres in the portfolio in Athens, Crete, Kamena Vourla, Kos and Rhodes, we aspire to stand out as the preferred portfolio of hotels & resorts in Greece offering excellent service, great locations, impeccable facilities, sophisticated dining and a broad spectrum of options for  clientele.

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