- New internationalized image of DEI Group for its presence in Southern Europe
- The “PPC” speech logo emphasizes the stability and authenticity of the brand in the digital age of the new electrification
- The new voice identity across all PPC physical and digital touch points in Romania
- PPC blue is the new name for DEI’s publicly accessible electric vehicle chargers in Romania
DEI Group presented the new “PPC” logo and the new speech image for its subsidiaries in Romania, which will be gradually implemented in all the companies’ contact points with customers.
The new visual identity “PPC”, which expresses DEI Group’s internationalised image and its presence in South-Eastern Europe, was created based on the Group’s vision for the sustainable future of energy and the relationship it wants to develop with its customers in all the markets it operates in. Inspired by cyclicality, it reflects the cycle of life and nature, promoting internationally and consistently the circular economy and recycling.
The “PPC” logo was designed starting from three equal circles that form the base of the letters p, p, c, emphasizing the stability and authenticity of the brand in the digital era of the new electrification. The clarity in the form of the logo letters and other design elements, as well as the large images, are just some of the visual elements that express the confidence of the PPC brand as the leading clean energy company in SE Europe and a player on the international scene.
The new voice identity across all PPC physical and digital touch points in Romania
The new voice identity has been implemented at PPC’s headquarters and stores in Romania, with the replacement of the existing logo to be gradually rolled out in April to other physical touch points including accounts and forms. In addition, the new website, www.ppcenergy.ro , and the new mobile application, myPPC , were launched. On the two digital platforms, with the new design reflecting the new visual brand identity, PPC customers in Romania can find information about all PPC Group companies in the country, as well as functionalities such as bill management or payment, energy saving solutions and value-added services.
PPC blue is the new name for DEI’s publicly accessible electric vehicle chargers in Romania
Marking the new era of DEI Group‘s Electrification in Romania, all the publicly accessible electric vehicle chargers acquired by the Group in the country have been renamed PPC blue and are gradually “dressed” with the new logo. The launch of the new PPC blue site, as well as the related mobile application, will follow very soon, with the charging of the electric vehicle at PPC chargers in Romania becoming an even easier and more enjoyable experience for drivers.
CEO & Country Manager of PPC Group companies in Romania, Alessio Menegazzo, said: “Electricity is constantly accompanying us in our daily lives, increasingly defining the world we live in, but the way each of us uses it is different. However, when it comes to electricity, whether we use it to charge our mobile phone or our electric car, whether we use it to light up the cities we live in or for our comfort or our mini greenhouse in the living room, or even if it is to install a photovoltaic system, each of us has our own goals and desires. But our goal at PPC Group companies in Romania is always to honor the trust of our customers, who entrust us with their daily comfortable living, as electricity is essential for the needs and preferences of each individual customer”.
The DEI Group
DEI is the leading energy company in Southeastern Europe, with activities in generation, distribution, network operation and the sale of advanced energy products and services in Greece, Romania and North Macedonia.
The group’s generation capacity amounts to 10.7GW, with thermal, hydroelectric and Renewable Energy Sources plants with a total annual energy production of more than 20TWh, while in the distribution networks, the total Regulated Asset Base amounts to approximately €4.3 billion.
PPC Group is the largest electricity supplier in Greece and Romania, serving 8.7 million customers to whom it provides around 35TWh of energy and a wide range of energy products and services.