GIATA, the Berlin based travel technology provider, is now offering hoteliers a central platform that gives them visibility on which online channels are used to sell their hotels, and which images and descriptions are being used in those channels.
In addition, hotel operators can easily update their non-bookable content and see how their competitors present themselves for comparison purposes. This integrated feature also provides information about new providers, untapped markets and new competitors in the region.
Andreas Posmeck, founder and CEO of GIATA, describes the new platform as a quantum leap in hotel sales: “Hoteliers today often do not know on which booking channels their images and facts are used or where a booking comes from. The GIATA Hotel Dashboard now shows where and how their content is displayed at a single glance. Hoteliers can use the dashboard to update their data and improve the presentation of their hotel on many sales portals. And anyone who wants to know how direct competitors in online sales are positioned in comparison to their own hotel can find out with just one click, for example, with how many pictures and facts they present themselves.”
The success of a hotel depends on the most effective presentation in all distribution channels. Statistics show that direct bookings increase by 8 to 26 percent if the hotel’s information is consistent across all online channels, whether OTA or tour operator.
“Hoteliers spend a lot of time updating their hotel information across channels. Often it is very tedious to find out who is distributing which kind of information – with GIATA Drive you will have this overview at a click and you can also make your content directly available to more than 21,500 GIATA sales channels – in up to 24 languages!”, says Jana Friedel, Business Development – Hotel Products at GIATA. With this new solution, GIATA relieves the hoteliers of time-consuming work, which might save the hotel the work of as much as one employee. The time saved can then be better invested in extra resource for guest relations.
The clearly designed and intuitive interface makes navigation easier for the user and provides all information important to them at a glance. In the morning, a quick check on the mobile phone or computer is sufficient and the hotelier will be able to see which pictures and descriptions the sales partners use to market their accommodation.
Added Bonus: The hotelier can also see which providers are active in his region, who they do not currently have contracts with. This opens up a completely new market potential for them. In addition, GIATA gives the hotelier valuable information on the quality of the uploaded images and the depth of the stored hotel information. Outdated or poor quality images can be exchanged with just a few clicks and incorrect hotel facts can be easily updated. Via an integrated email function, for example, tour operators can be contacted directly and asked to update the hotel information. GIATA also provides the necessary contact data and text templates for this purpose. For the hoteliers, this means a welcome simplification of the work processes.
The GIATA Hotel Dashboard will be presented at the Hotel Content Day on 3 March 2020 at the Pestana Berlin. The guest speakers are Google, Mews, FTI, Agoda and Compass Edge.
From 4 to 8 March 2020, GIATA will be represented at ITB Berlin in Hall 5.1/Stand 100, as every year, and will be available to hoteliers in order to answer questions. Join GIATA’s daily live presentation of GIATA Hotel Dashboard Wednesday, Thursday and Friday at 11.30 a.m. – 12.00 a.m. and 03.00 p.m. – 03.30. p.m.
GIATA is a tourism technology company founded in 1996 and based in Berlin. It is run by the managing directors Andreas Posmeck and Michael Rehs. With its digital products geared towards non-bookable content, the company addresses the needs of 21,500 customers and partners in 74 countries, including hotels, hotel chains, online travel agencies, tour operators and global distribution systems.