According to Panaverd, there is an analysis of data on the US market, which tends to have a lot of interested travellers for the Greek market. Tourism relies on American travelers while executing successful marketing strategies. Panadvert’s latest research reveals a significant increase in the demand of Americans for holidays in Greece over the last 2 years, with Santorini undoubtedly holding the first place in absolute numbers in the preference of American travelers. Rounding out the top five are Mykonos, Athens, Ios and Paros, destinations that, according to the analysis, appear to be preferred by about 75% of American tourists. Also of interest in the survey is that not all destinations show an upward trend this year, with Mykonos and Santorini showing a drop in demand for 2024 to date.
In addition, their travel habits, such as when they look for accommodation and which dates they are most interested in, were examined in detail, highlighting strong seasonal trends, with the summer months dominating, while of interest is the strong demand observed for bookings even for September, especially in Santorini.
As noted by Mr. Stamatis Georgopoulos, Data Analyst of Panadvert, “American tourists are a stable pillar of tourism for Greece and, from our analysis, it seems that they prefer destinations that are extensively promoted on social media, as they are a magnet for celebrities and social media influencers due to the natural beauty of our country, but also because of the luxurious experiences offered by these Greek destinations. Monitoring markets and trends is, of paramount importance for us in marketing and for everyone involved in the hospitality industry as it can indicate the strategy and give an advantage over the competition, especially in terms of targeting markets through digital marketing.”
The FULL Panadvert Survey HERE.
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