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Ryanair’s new partnership with On the beach looks set to boost profits

AIR NEWS ORGANIZATIONS

Ryanair, the No.1 airline with the lowest fares is working with On the Beach to include low fares in their holiday packages so that their customers pay as little as possible.

Over the past few months, Ryanair has signed “Approved OTA” distribution agreements with six large OTAs, including this partnership with On the Beach, demonstrating how OTAs can work transparently with Ryanair to benefit consumers.

“We’re delighted to be in Manchester with the On the Beach team this morning to launch our partnership with Ryanair flights now available to book as part of On the Beach package holidays. This is great news for On the Beach customers who will now be able to book Ryanair’s low fares as part of their On the Beach package holiday with full price transparency (no overcharges or hidden mark-ups) and direct access to their booking through their myRyanair account” commented Ryanair CEO, Eddie Wilson.

Shaun Morton, CEO of On the Beach Group plc said: “Ryanair is leading the way in showing how low-cost airlines and online travel agents can work together to give customers choice and value for their holidays. As the number one airline in Europe, Ryanair offers an extensive variety of routes at competitive prices, and we are so pleased to have successfully integrated this into our offer to customers.

This partnership means that our customers will have a seamless experience when booking a package holiday with a Ryanair flight, while still enjoying all of the benefits and protections that come with booking with an online travel agent. This industry-leading, collaborative approach with Ryanair is a blueprint for how the industry can work together to ensure consumers have choice and free, fair access to flights across the market.”

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